The Country Club Market:
Who They Are. What They Do.

• They Entertain and Socialize
  6+ Times Annually Entertain groups of 10 or more
  3+ Times a Week Frequent local restaurants
  2+ Times Annually Host theme parties (birthdays, holidays, special occasions)
• They Showcase Interior Living Space
  87% Purchase accessories, furnishings, floor, wall, & window coverings
  84% Install plantscapes, aquariums, home theaters, games rooms
  83% Redecorate / Remodel
• They Create Outdoor Living Environments
  Utilize Landscape Services
  Update & Install Landscapes (i.e. patios, decks, walkways, retaining, driveways, walls)
  Improve exterior liveability (with pools, spas, sunrooms, porches, gazebos, awnings,
  fencing, entry gates, additions, etc.)
• They Relax and Enjoy
  3+ Times a Month Engage in Golf, Tennis Biking
  1+ Times a Month Take part in Water Sports, Boating, Jet Skiing, Fishing
  2+ Times a Month Exercise, Weight Loss
  1+ Times a Month Day Spas, Hair & Nail Salons, Specialized Skincare Regimens,
  Massage/Wellness
• They Let Professionals Do It
  92% Employ the services of Real Estate Firms, Mortgage Brokers
  91% Utilize Financial Planning, Stock Brokers, and CPA / Tax Services
• Demographics
  Age:
  Male 52 Years Old
  Female 47 Years Old
  Household Size
  4.7 Members
  Annual Income
  $206,000.00
  Net Worth
  $1.1 Million
  Home Market Value
  $821.000.00
  Occupation
  27% Have their own business
  68% Senior / Top Level Management